Our Impact


Pulp story is always looking for new ways to make a more positive impact on the planet. We know that sustainability is not an end destination — it’s a journey.

We carefully consider our environmental footprint throughout the juice-making process, from sourcing the right ingredients to selecting the best packaging. The choices we make today affect the health of the planet and generations to come.

Taking on Plastic

The food and beverage industry is a major contributor to global plastic pollution. We want to change that.
Pulp Story looks for the top ways to bring you healthy beverage options while encouraging best practices in the packaging industry.
Our goal is to keep packaging materials in use for as long as possible, which contributes to the circular economy. To do this, we will be using recycled plastic bottles for our juice shots beginning later this year.
By giving the same plastic a new life, we are supporting the market for recycled materials and reducing the amount of new plastic made.
We are also seeking more sustainable ways to ship our products. For our 2+ month supply orders, we are happy to report that we now use a paper-based alternative to harmful, plastic EPS foam (Styrofoam®). This sustainable substitute is hard to come by, but we are actively looking for an eco-friendly replacement for our small and medium shippers.

Revitalizing the Land

We believe using organic ingredients is a must for healthy people and planet. Pulp Story is certified by California Certified Organic Farmers (CCOF), and all of our partner farms meet or exceed organic growing standards.

Our farmers restore harmony to the land, one growing season at a time. They use regenerative agricultural practices, such as avoiding synthetic fertilizers and pesticides, to promote biodiversity, restore soil health, and conserve natural resources.  

Supporting Farmer Welfare


Pulp Story establishes personal relationships with our farmers and distributors to ensure fair labor conditions. We also work with intermediaries that look into and verify supplier claims.

Our larger partners collaborate with local communities to equitably employ farmers. For example, our Peruvian ginger supplier offers financial education and aid programs to help women in the area achieve financial independence and break the cycle of poverty.  

Mitigating Climate Change

Pulp Story reduces greenhouse gas emissions by sourcing sustainably and locally.

All of our fruit juices are locally sourced, with Pulp Story’s lemon, pomegranate, and pineapple juices coming straight from California. Our pressing and bottling facility is also located in Southern California. The short distances between our juice’s origins and facilities result in fewer transportation emissions in our supply chain.

Note: Turmeric and ginger require a tropical climate to grow, so we need to obtain these ingredients from outside the continental U.S.

In addition, our farmers are committed to improving soil quality, which can sequester carbon. This means carbon dioxide is stored in the soil instead of being released into the atmosphere and contributing to climate change.